We tailor our PR strategies and tactics to suit your requirements. Our fundamental objective is to help you achieve your objectives so we develop and implement tailored plans rather than applying a one size fits all approach.
Features, interviews, comment and product placement
Our passion for storytelling means that we are able to identify compelling feature ideas and pitch them to the right platforms leading to extensive coverage in the UK’s leading media outlets focusing on your key messages and expertise.
Copywriting and content generation
‘I don’t normally ask PR companies to write text for me, but I know I can trust Cerub to send well-written copy’. That’s a direct quote from a journalist who commissioned us to write an article for his magazine on behalf of one of our clients. We pride ourselves on getting under the skin of our clients’ businesses so that we’re in a position to write on their behalf. Through well-crafted content, we can help you reach and maintain the interest of your audience and make them want to know more about you.
Making our clients the ‘go-to’ experts in their field is one of our key specialisms. We monitor the news closely to ensure that we are able to react quickly to relevant news stories. This proactive approach has led to interviews on media outlets including Sky News, The Victoria Derbyshire Show, LBC, BBC Five Live, The World Service and CNBC as well as regional TV and radio stations across the UK.
We profile your target audience in order to understand which social media platforms they frequent and how they consume information to develop social media content that captures their attention and amplifies your key messages.
With established communities, digital influencers command authority and trust from their readers, listeners and viewers. They know their audience better than anyone else and can talk about your brand in a way that they know their readers will relate to. We help identify the right influencers for you and develop trusting and transparent relationships with them.
We position and maintain our clients’ reputation as thought leaders in their field by securing interview opportunities and authored articles in the target media, whether that’s B2B or consumer media platforms. We work with you to ensure that your key messages and brand values are consistent and in line with your brand strategy and that they are replicated throughout articles, interviews and any other press activity.