'We entered two awards, one of which we were shortlisted for. It was our first time doing this and the business is still fairly young, so this was a great outcome and gained us more visibility locally. The nomination was featured in the local press online, which generated backlinks.
'Our CEO & Founder was featured in some key publications, including Business Matters and the Financial Services Forum, which are highly relevant publications for our target audience. The feature in the FS Forum has subsequently led to our CEO securing a speaker slot at one of their upcoming events, which further positions her as an expert in our field.
'We were impressed with the connections and contacts they had, which enabled us to quickly get a PR function up and running, despite having never done activity like this before. The opportunities we got were really interesting and have had a lasting impact beyond the initial project.'
Catherine Story - Founder and Managing Director - Freshbat Marketing