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Why Ted Lasso is Bugging Us!

Posted On - 04/02/2022

We’re obsessed with watching Ted Lasso at the moment (if you haven’t watched it, I’d highly recommend it!) but despite the feelgood nature of the series, there’s something that’s been bugging me in its storyline. This might be a small thing in the grand scheme of things (yes, I know it’s a TV programme) but, from a professional point of view, ruffles my feathers!

In the programme, the football club appoints a former model with no experience as their head of PR because she’s quirky. Now if this happened only as part of this fictional scenario then I wouldn’t be writing this post but unfortunately, we’ve encountered similar situations in our work.

Don’t get us wrong, we’ve worked and work with some great marketing directors and internal communication teams who understand the value of PR but over the last few years, we’ve also noticed how many companies put their most junior members of staff in charge of their marketing and PR who often don’t understand it. Those members of staff often don’t even understand what the company wants to communicate and aren’t equipped with the knowledge, experience or the information they need to be able to be able to make decisions. The senior team don’t feel PR deserves their attention so nothing happens.

The thing about PR is that it is an investment. And it’s an investment worth dedicating resources to. After all, it’s in everything you do – your external and internal communications, your web presence, your social media, your networking and even how your team answers the phone, so it’s one of the most important functions there is. How you present yourself to clients, potential clients, staff, potential staff and the wider community says so much about you, so why is it so low on the list of priorities for the senior management team?

HINDSIGHT

Welcome to Cerub PR

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SEEING IS BELIEVING

‘We have worked with Cerub PR since the beginning of 2017 concentrating on community interest projects and general CSR. Ceri and Anastasia have been very proactive and productive they are easy to contact and have significantly raised our profile in the local and regional media.’

Mike Lowe - Operations Director - Summerleaze Limited

'The team at Buckinghamshire Business First has had the pleasure of working with Ceri at Cerub PR for over a decade as our preferred PR sponsor of the Buckinghamshire Business Awards. Cerub has also provided invaluable PR support for our business-to-business workshops and events and has been a reliable source of ad hoc PR support and advice often with very tight timescales. Throughout this time, Ceri has consistently demonstrated professionalism and reliability, proving to be a safe pair of hands in all situations. Ceri is not afraid to challenge when needed, ensuring that our communications are always of the highest standard. We highly recommend Cerub PR.'

Lynsey Dunn - Buckinghamshire Business First - Head of Marketing, Communications and Events

'We entered two awards, one of which we were shortlisted for. It was our first time doing this and the business is still fairly young, so this was a great outcome and gained us more visibility locally. The nomination was featured in the local press online, which generated backlinks.

'Our CEO & Founder was featured in some key publications, including Business Matters and the Financial Services Forum, which are highly relevant publications for our target audience. The feature in the FS Forum has subsequently led to our CEO securing a speaker slot at one of their upcoming events, which further positions her as an expert in our field.

'We were impressed with the connections and contacts they had, which enabled us to quickly get a PR function up and running, despite having never done activity like this before. The opportunities we got were really interesting and have had a lasting impact beyond the initial project.'

Catherine Story - Founder and Managing Director - Freshbat Marketing

'Shout out to the amazing Cerub PR! We recently wrapped up a dental health month campaign and their energy, creativity and understanding of our brand and audience made a real impact. Cerub delivered real results for us, securing over 40 pieces of high- quality coverage across trade, consumer and broadcast media.

'We achieved loads of awareness for the campaign with both veterinary professionals and pet owners. Ceri-Jane Hackling's strategic thinking, proactivity and ability to spot strong storytelling opportunities made a big difference. They genuinely are an extension to our team and I wouldn’t be without them!'

Will Peel - Marketing Manager - Animalcare

'We took part in a 1:1 PR strategy planning afternoon with Cerub PR. It was such a helpful exercise with Ceri and Anastasia leading us through our business plans and objectives from a PR and Communications perspective. The output of the session was a detailed report/strategic document with plenty of actionable information, ideas and observations that will allow me to create a PR strand to our overall marketing strategy and put the suggestions and advice into action myself. This was a very helpful exercise to support my planning. We look forward to working with Cerub PR in the future as our business grows.'

Hannah Whalley - Marketing Manager - Controlled Events

'Our programme does some fantastic work to help both businesses and the environment. Being fantastic isn’t always enough though; it’s also about getting the message out there to the market. This is where Ceri, Anastasia and the team at Cerub PR thrived. They helped us to reach new marketing outlets, which proved invaluable in the post-pandemic landscape. We would absolutely recommend Cerub and would be happy to work with them in the future.'

Daniel Cope - Programme Manager - Low Carbon Workspaces

‘It has been an absolute pleasure working with Cerub PR. Right from the start, we knew we were in safe and professional hands. They can cover everything you may need, and for someone with zero experience in this area, their no nonsense approach was fresh and welcoming. I wouldn't hesitate to recommend them.’

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Why Ted Lasso is Bugging Us!